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30 Nov The best Inbound Marketing tools

Developing an Inbound Marketing strategy is not easy and it requires a lot of work. Therefore, it is advisable to use tools that make the task of attracting, generating and converting leads easier; and, logically, which help us assess the reults gained.

If you are still unfamiliar with the best Inbound Marketing Tools, read on.

As you will already know if you follow this blog, Inbound Marketing has come to stay. This is not a new trend in the marketing sector, but an innovative methodology that will mark the future (not too distant) of communication between companies and customers. It therefore becomes a question of launching into Inbound Marketing or "dying". Are you going to be left behind? If you have any doubts, have a look at our posts.

To successfully develop an Inbound Marketing methodology, it is advisable to use tools that help us to develop all the techniques and actions. Let's be honest, Inbound Marketing is complex, so the more help we have, the better.

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There are many types of tools, but today we are going to talk about the "All in one" tools. Those that help us manage our entire Inbound Marketing strategy from a single platform. They include, therefore, features for attracting and generating traffic; capturing contacts, lead nurturing, lead scoring; and results evaluation and analysis.

HUBSPOT: [Our favourite and the one we use at Zink]

They are, unquestionably, the pioneers of Inbound Marketing and world leaders. Their tool is one of the most complete on the market. It allows you to manage all digital marketing actions from a single portal: web, blog, social networks, traffic generation, lead creation, ... And, additionally, it provides a powerful analysing and measuring tool to optimize your results.

Besides its excellent features, it is excellent value for money.

MARKETO:

This is another integral marketing tool. Its functionalities include automation, inbound marketing, email marketing, social networks, events, sales analysis and financial management. The CRM tool is its star feature ;)

ELOQUA:

This platform belongs to the company Oracle and allows you to plan and execute marketing campaigns, offering the audience a personalized experience. It also includes the management of leads and insights in real time.

Today we have only talked about these 3 tools, but there are many more Inbound Marketing platforms available on the market. The key is to select the one that best suits your needs and helps you achieve your goals. If this topic interests you, leave a comment about what you are looking for and we will publish new articles explaining the different free tools, specific tools for each task, etc.

 

Tags: inbound marketing

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